Pull in Customers and Keep Them Coming Back

Our comprehensive marketing programs help you to differentiate your wash. These powerful promotions, POS materials and training tools will help you increase customer loyalty and pull in profits.

• Turn-key program solutions
• Full line of multimedia marketing materials
• Custom tailored messaging and merchandising

Rain-X Marketing	Blue Coral Marketing	Black Magic Marketing	Westley's Marketing

Dramatically increase your extra service sales with the power of the Rain-X brand and the industry's first complete surface protectant for glass, trim, chrome and paint. Contact Mid Florida Car Wash for more details.

Black Magic wheel and tire products deliver the shine that gets noticed™, creating added revenue opportunities that can drive up your customers' average ticket price. The key is in communicating the value of Black Magic to your customers. Our Black Magic marketing materials will highlight the the deep, rich black shine that Black Magic products deliver and the pride they'll feel driving away in a clean, shiny car with freshly dressed tires.

We have a full line of stock and tailor-made Black Magic marketing programs to meet your wash needs. Contact Mid Florida Car Wash for more details.

The Westley's line includes marketing materials that are focused on self serve operators, educating their customers on the purpose and usage of each product and helping them stay in the self serve bay longer.

Depending on car-wash operators' specific messaging requirements, we have a full line of tailor-made marketing programs. Contact Mid Florida Car Wash for more details.

The Blue Coral brand reflects the 70+ year legacy in car washing. We offer our customers marketing programs featuring the Blue Coral brand to:

• Pull more customers on to your wash site
• Enable customers to identify and see value in your packages containing the Blue Coral brand
• Influence customers to upgrade to the higher wash packages based on their recognition of the Blue Coral brand

Depending on car-wash operators' specific messaging requirements, we have a full line of stock marketing materials in multiple media to help you communicate more effectively with your customers, whatever your message, whatever the season, whatever your specific wash program. These include:

• Outside the wash
  • Banners
  • Windscreens
  • Pump toppers
  • Pump/teller video
• Inside your store
  • Change mats
  • Cooler clings/decals
  • Video promotional
  • Cross marketing materials

These materials can also be customized to your specific messaging needs, providing you with the right tools to meet your business goals. Contact Mid Florida Car Wash for more details.